Founded in Clayton, NC in 2002
About 12th And Oak Floor Co.
24 years. Nearly 2 million square feet. A five-year warranty. Bona Certified Craftsman. This is what we have built in Johnston County and the Triangle.
Meet the Owner
Izral Daniels
My name is Izral Daniels and I have dedicated the last 24 years of my life to mastering the art and science of hardwood flooring. What started as a passion became a profession and what became a profession became a calling. I founded 12th And Oak because I believed homeowners in Clayton and the Triangle deserved better: better craftsmanship, better communication, better results.
I handle every consultation personally. I assess the floor, walk through the options, and set the standard for what the finished job needs to look like. Gerardo has been our Lead Supervisor since 2008 and executes that standard on the job site every day. When you hire 12th And Oak you get 24 years of my expertise setting the direction and a crew I trust completely carrying it out.
Over the years I have seen every floor type, every subfloor condition, and every finish challenge the Triangle can throw at us. That experience means we do not guess. We know. When we give you a recommendation it is based on 24 years of real-world flooring knowledge, not a sales pitch.
By the Numbers
24
Years in business
2M+
Square feet installed
5.0
Google rating
47
Verified reviews
50+
Years combined team experience
5yr
Warranty on every job
The Crew
Over 50 Years of Combined Experience
Izral leads a team with over 50 years of combined flooring experience. Gerardo has served as Lead Supervisor since 2008, running the job site daily and executing the same standards Izral holds himself to.
Every person on a 12th And Oak job site has been trained to the same standards. There are no shortcuts on one job and higher standards on another. The process is the same every time, on every floor, in every home.
Izral Daniels, Owner and Master Craftsman.
Handles every consultation personally. Sets the standard for every project, reviews color decisions, and is available throughout the job when questions come up.
Gerardo, Lead Supervisor since 2008.
Day-to-day on-site execution with the standards and precision that 24 years of 12th And Oak work demands.
Consistent process, every job.
No shortcuts. The same proven team, the same methods, the same result every time.
See the Work
Rubio Monocoat 2C — Full Floor Oiling, Clayton, NC
Full time lapse of a Rubio Monocoat 2C oil application on a hardwood floor in Clayton, NC. One coat, complete coverage, natural matte finish. This is what certified hands produce.
Credentials
Certifications
These represent hundreds of hours of training, testing, and hands-on practice with the best finish systems and techniques available anywhere in the world.
Bona Certified Craftsman
Fewer than a fraction of Triangle flooring contractors hold this designation. Bona certification requires demonstrated mastery of sanding, staining, and finish application using Bona products and methods.
NWFA Member
National Wood Flooring Association membership connects us to the industry's most current standards, installation methods, and technical resources.
Loba-Wakol Certified
Certified in Loba-Wakol adhesive and moisture barrier systems, which we use on every glue-down installation and subfloor requiring a moisture barrier.
Rubio Monocoat Certified
Certified applicator for Rubio Monocoat, a penetrating hardwax oil system that reacts with wood fibers to create a durable, natural finish from a single coat.
Woca Certified
Certified in Woca Denmark finishing systems, including their oil and soap maintenance products used on European-style hardwax oil floors.
American Sanders Certified
Certified by American Sanders in professional sanding equipment operation, maintenance, and technique.
The Standard
Quality For a Lifetime
Quality For a Lifetime is not a tagline. It is the standard we hold ourselves to on every job, in every home, for every homeowner. It means doing the things that are easy to skip but impossible to undo.
It means moisture testing every subfloor with two instruments before any wood is installed. It means water popping every stained floor even though it adds time. It means using cleat nailers instead of staplers because staplers cause squeaks. It means acclimating wood in a climate-controlled warehouse before it touches a subfloor.
A floor installed to this standard lasts a lifetime. A floor installed to a lower standard fails in ways that are expensive, disruptive, and entirely avoidable. We chose this standard 24 years ago and we have not compromised it once.
Bona PowerDrive.
Fewer than 2% of flooring contractors in the country own a Bona PowerDrive. It is a gear-driven planetary sander that covers the entire floor within 1.5 inches of the wall, producing a flatter surface while removing less material per pass than a drum sander.
Dual moisture testing.
We use both the Tramex MEX5 pinless meter and the Delmhorst Total Check pin meter on every subfloor before installation. Both instruments, every job. Wakol PU280 or Bona R540 moisture barrier applied wherever readings require it.
Water popping on every stained floor.
We water pop every floor that receives stain, opening the grain for deeper and more even color absorption. Most contractors skip this step entirely. The difference in color depth is visible.
Primatech and Bostitch cleat nailers exclusively.
We never use staplers. Staplers split the tongue and cause squeaks. Cleat nailers hold without damaging the wood profile.
Climate-controlled warehouse acclimation.
New hardwood acclimates in our climate-controlled Clayton warehouse before it arrives on site. Bringing improperly acclimated wood into a home is a reliable path to cupping, gapping, and squeaks.
Five-year warranty.
Every project carries a five-year warranty. The industry standard is one year. That gap reflects the confidence we have in the materials and methods we apply on every job.
Industry Recognition
Recognized Beyond the Triangle
Wood Floor Business Magazine
Izral Daniels appeared on the cover of Wood Floor Business Magazine in 2019, the national trade publication for the hardwood flooring industry. Coverage at that level reflects work that is recognized beyond the local market.
Parade of Homes
12th And Oak has been featured as a Parade of Homes contractor multiple years running. Parade of Homes recognition means our work is chosen to represent the best of what a new or renovated Triangle home can look like.
Community Installations
Original floors installed in 12 Oaks, Heritage, Wakefield Plantation, Wendell Falls, South Lakes, Lakestone, MacGregor Downs, Lochmere, Amberly, Copperleaf, Riverwood Golf Community, Riverwood Athletic Club, Adams Point, Chadbourne, Rosemoor Place, Bonica Creek, Governors Club (Chapel Hill), Flowers Plantation, and many other prominent Triangle communities since 2002.
Builder Relationships
Trusted by some of the Triangle's most respected builders including Loyd Builders, Bost Custom Homes, John C. Sanders and Company, MI Homes, Glenwood Builders, Exter Building Company, Sage Built, and others. When a builder puts their name on a home, they choose the flooring contractor carefully.
Reputation
What Our Customers Say
Ready to Get Started?
Get Your Free Estimate Today
Serving Clayton, Garner, Raleigh, Cary, and communities throughout Johnston, Wake, and Durham Counties. Call or fill out the form and we'll get back to you within one business day.
Work With Us
Start With a Free Estimate
Contact us to schedule a free in-home assessment. Izral handles every consultation personally. We respond within one business day.
113 State Ave #103 · Clayton, NC 27520 · Mon-Fri 9am-4pm · By appointment only · Sat-Sun closed